The County Government of Kericho, through its Department of Trade, Industrialization, Innovation, Wildlife, and Tourism, has launched an ambitious plan to transform it into a top-tier tourist destination by partnering with local hoteliers and hospitality stakeholders.
In a historic meeting held at the Kericho Anglican Church (ACK) Conference Hall and attended by over 40 hotel owners from across the county, County Executive Committee Member (CECM) for Trade, John Cheruiyot, emphasized the government's commitment to revitalizing the hospitality sector as a key economic driver. "This is the first time we are convening such a forum with hotel owners, and we have had in-depth discussions on ways to elevate Kericho's profile as a tourism hub.
We've explored practical strategies to enhance hospitality services and create a more unified, attractive image for the county." said Cheruiyot.
In an interview with Kenya News Agency Cheruiyot confirmed that among the proposals discussed were the creation of a Kericho County Hoteliers caucus, an association that will bring together all hospitality providers to work collaboratively on industry standards, marketing, and development strategies.
