Kericho County through the department for agriculture has launched an initiative to revolutionize agriculture by setting up strong cooperative societies in all its 30 wards.
This transformative action aims to boost farmer incomes, widen market access, and usher in a new era of modern, sustainable farming, positioning the county as a model for grassroots-driven transformation under the national Bottom-Up Economic Transformation Agenda (BETA).
The plan was unveiled during a visit by senior officials from the President's Economic Transformation Secretariat (PETS), who were in the county to assess preparedness for the rollout of the National Agricultural Value Chain Development Programme (NAVCDP).
The delegation, from the Office of the President, is offering strategic support to counties implementing the flagship program.
