The content creators have given the Betting Control and Licensing Board (BCLB) 48 hours to suspend its decision to ban celebrities and influencers from promoting gambling.
While speaking to the press on the evening of Wednesday, June 4, the content creators called on BCLB to engage in consultations to find an amicable solution to the controversy. "We respectfully urge BCLB to suspend the ban and sit with us within 48 hours for discussions on this matter.
We are more than happy to engage and negotiate as we hope for a suitable model that ensures responsible advertising via age-restriction content regulations," the content creators said.
They noted that despite an urgent need to arrest the betting menace in the country, effecting a blanket ban would not bring the desired results.
