Kisumu county government has reaffirmed its commitment to empowering Micro, Small and Medium Enterprises (MSMEs) through a range of targeted interventions aimed at enhancing competitiveness, unlocking growth opportunities, and positioning local businesses for regional and global markets.

Deputy Governor Dr.

Mathew Owili said MSMEs played a critical role in job creation, innovation, and resilience across various sectors adding that the programs rolled out by the county government were deliberate to unlock the sector's full potential.

Speaking during an entrepreneurship clinic organised by the county government in partnership with the Kenya Bureau of Standards (KEBS) and the German Corporation for International Cooperation (GIZ), Dr.