Broadcasting and Telecommunications Principal Secretary (PS), Stephen Isaboke has called upon public relations practitioners to champion safe, responsible and inclusive digital communication to shape Africa's future.
Speaking in Mombasa during the closing ceremony of the 36th Annual Africa Public Relations Association (APRA) Conference, Isaboke underscored the importance of responsible communication in a digital era shaped by rapid technological advancements.
Isaboke said there is a need for safe, ethical, and inclusive digital communication as the continent navigates an evolving media landscape.
He challenged professionals to address critical questions: how to manage the rapid pace of digital information, harness tools like Artificial Intelligence and data analytics ethically, and ensure communication remains human, empathetic, and rooted in African values in their storytelling and narration. "Public relations is not just a profession; it is a force for connection, progress, and truth.
