As the holiday season approaches, shoppers across Kenya and the world prepare for one of the busiest and most festive times of the year.
Amid the joy and excitement of the season lies a hidden threat -counterfeit goods flooding the market. Counterfeit items, goods which imitate authentic products in appearance but fail to meet safety and quality standards, pose a significant risk to consumers.
From electronics and toys to beauty products, medicines, and even food, these fake goods not only harm consumers but also undermine the economy, public health, and safety.
This threat is a big challenge to policy makers, industry and consumers.
