At a busy salon in Nairobi, as hairdryers buzz and stylists work swiftly with nimble fingers, a quiet struggle plays out.

It's not just about trendy hairstyles or beauty standards; it's about hairlines receding, becoming damaged, or disappearing entirely.

For many young women, this battle is one they never saw coming.

Dr Bosire Masanta, a consultant dermatologist, says traction alopecia is a form of hair loss caused by persistent and prolonged pulling on the hair, especially at the scalp's front and sides.