For decades, Kenya's coffee has tantalised the global market with its rich aroma and distinctive acidity.
Yet, paradoxically, the farmers who produce this world-class Arabica continue to live on the margins of poverty, selling their cherries at Sh50 to Sh150 per kilo.
Meanwhile, a kilo of processed Kenyan coffee retails abroad for over Sh2,000.
That discrepancy is unacceptable.