Finance coach Margaret Njeri breaks down practical, step-by-step strategies one can use to turn their skills and interests into income-generating ventures.

Identify strengths and interests Margaret advises people to identify their strengths by reflecting on their areas of expertise and the types of help they are often asked for.

They can then research ways to turn these skills into digital products or services, such as freelancing, online tutoring, digital marketing or content creation.

Most importantly, they should treat it like a business.      Choose a digital platform Opting for the best digital platform for your content starts with understanding your audience, Margaret says.