Kenyans, particularly those in the digital economy, have been put on high alert after YouTube announced a huge change in its monetization rules, starting July 2025.
New guidelines under the YouTube Partner Programme (YPP) are set to take effect from July 15, 2025, and will focus more on original and authentic content.
The core requirements for monetization of content on the video-sharing platform remain the same: one needs to have at least 1,000 subscribers and either 4,000 valid public watch hours in the last 12 months or 10 million Shorts views in the past 90 days.
However, YouTube is now clamping down on what the platform has described as 'low-effort' or 'inauthentic' content.
