Kenya in collaboration with the World Bank has officially launched the National Youth Opportunities Towards Advancement (NYOTA) Program.

The program is a transformative initiative aimed at empowering over 200,000 youths across the country through access to employment, entrepreneurship, digital technology, and creative industry opportunities.

The launch, held at a hotel in Nairobi, was presided over by Cabinet Secretary for Youth Affairs, the Creative Economy and Sports, Salim Mvurya, alongside the ministry's Principal Secretary for Youth Affairs and Creative Economy, Fikirini Jacobs.

It brought together youth leaders from all 47 counties, implementing partners, and stakeholders from government and the private sector.