Kenya could soon host an African edition of the Grammy Awards if upcoming talks between President William Ruto and the Recording Academy in the United States bear fruit.
Ruto, speaking on Saturday, August 16, said he will meet the Grammy organisers next month in the US, alongside global tech firms, to discuss setting up a state-of-the-art studio and plans to host the Grammys in Nairobi. "As usual, there are those who doubt; the cynics who question everything we do.
But, as we have always done, we will answer them with tangible outcomes that benefit the people," said Ruto while presiding over the 97th Kenya National Music Festival State concert at Sagana State Lodge in Nyeri. "The Grammy team has already expressed interest in anchoring their presence within our new Talanta Stadium." He directed the Ministry of Youth and Creative Economy to expedite steps toward building a world-class creative hub for Kenyan artists and innovators.
Boosting artists' earnings To increase artists' incomes, Ruto also ordered all ministries, state departments, and agencies to prioritise advertising on digital platforms as part of efforts to create jobs and grow the digital economy. "The more we advertise online, the higher our content is weighted, and the more our creatives will earn.
