Money Market Funds (MMFs) continue to remain one of the most preferred investment options for some Kenyans seeking better methods of saving their money.
An MMF is generally a low-risk investment that provides a platform for people to save while earning moderate interest and allowing them to withdraw their finances anytime they need.
Choosing the right MMF to invest your finances could be overwhelming due to the many available fund managers, ranging from commercial banks, real estate firms and insurance companies.
Thus, the process of selecting a proper fund manager requires a clear roadmap which aligns with one's financial muscles and their objectives. Kenyan Currency Denomination Photo Money Sauce According to Abojani Investment, one of the leading financial and investment advisory firms in Kenya, choosing the right fund manager is key to fulfilling one's financial goals. Below is a list of factors that an investor should consider before choosing an MMF. 1) Total Assets Under Management (TUM) This is the total value of all assets that are held by a fund manager on behalf of the investors.