The Kenya Tourism Board has resorted to unorthodox methods to attract more international tourists to the country, particularly those from India.
Targeting high-end and group travellers, the board has embarked on ambitious road shows in several towns in India to showcase what Kenya has to offer as far as tourism is concerned.
The road shows, which mainly target Ahmedabad, Bangalore, and Kolkata, are being used to show Kenya's diversity on the tourism front, away from the typical attractions involving the Big Five.
KTB's CEO June Chepkemei explained the atypical marketing strategy, saying the decision to embark on roadshows was informed by the fact that India has a huge potential in terms of the tourism market.
