As Kenya's digital economy grows, businesses are under pressure to adapt or risk falling behind.
With internet access reaching over 85 per cent of the population and technology becoming an essential part of everyday life, many entrepreneurs are excited by the potential of the digital world.
However, the reality is that for many, the transition from traditional to digital business isn't as smooth as it seems.
While some businesses, like Royal Rides, are successfully leveraging digital tools to expand, others are finding it difficult to navigate the challenges of unreliable internet, cybersecurity threats, and the high cost of digital services.
