In 2014, Agriculture Climate Risk Enterprise (ACRE) Africa entered the world of farming insurance, to cushion farmers from unforeseen risks such as unpredictable weather conditions. As it turned out, it was not a walk in the park.
Ewan Wheeler, CEO of ACRE Africa recounts the initial struggle of making farmers understand and embrace insurance.
They resolved to focus on educating farmers about the importance of insurance while also bundling it with other goodies. "It's difficult to sell insurance on its own to a farmer.
So we bundle insurance with other services like seed replacement and loan repayment.
