Chuka town is not only the commercial hub of Tharaka Nithi County but also a fast-growing municipality.

The town has become synonymous with Chuka University though the latter is about three kilometres from the town's central business district.  The institution of higher learning has attracted many students and business people alike besides the staff to the university.

To cope with this population explosion the service industry is catching up on a tremendous scale with the providers coming up with tailor made packages to meet their clients' needs.

Salons, barber shops, cosmetics and jewelry outreaches have set base in Chuka town and its Ndagani outskirts, but one thing that easily catches the eye of a curious journalist is the influx of banking institutions.