TradeMark Africa (TMA) has appointed a new country director for Kenya amid a push for sustainable trade expansion.
In a statement dated February 11, TMA revealed that Lillian Mwai Ndegwa would be taking the helm as the Country Director for its Kenya Programme and will lead initiatives that will enhance market access, reduce trade barriers and promote sustainable economic growth with a focus on creating a conducive Business Environment and Export Enhancement. "TradeMark Africa (TMA) has appointed Ms.
Lillian Mwai Ndegwa as the Country Director for its Kenya Programme signalling a renewed push to implement its new multi-million-dollar strategy in support of Kenya's goal of expanding its exports, leverage Africa Continental Free Trade Area, and attract high-value investments, placing her at the forefront of these efforts," part of the statement read.
While accepting the appointment, Ndegwa stated, "I am honoured to join TMA at a time when the organisation is driving transformative trade facilitation efforts across the region.
