Amalgamated Bank of South Africa (ABSA- Kenya) in partnership with the Consul for the Republic of Estonia has flagged off a cohort of its members on a ten-day business trip to Estonia and Finland.

The trip aims to provide participants from Information Communication Technology (ICT), Manufacturing, Industry 4.0, Healthcare and Fintech sectors with valuable insights and key business connections into the Estonian and Finland markets.

Speaking during the event in Nairobi, Honorary Consul for the Republic of Estonia in Kenya, Kadri Humal-Ayal, reiterated that the delegation is focused on Kenyan private sectors interested in technology solutions for their businesses to boost their markets in Estonia and across Africa. "The main benefit is that Estonia, with two decades of building a robust digital society, will share that experience through partners on the ground here," she affirmed.

Ambassador Humal-Ayal added that Kenya should not be worried about digital colonialism (neo-colonialism) since the governments of Kenya and Estonia are committed to strengthening capacity-building relationships between private sectors of the two countries. "Kenyan private companies will be able to deliver enterprise-level solutions to the Kenyan government to digitise government services to the levels of technology advanced nations like Estonia," she stated.