Valentine's Day is here, and so is love as towns across the country celebrate February 14.
A spot check by The Standard on Friday in major cities reveals that businesses are cashing in on the annual tradition of gifting flowers, chocolates, and other romantic tokens. While red roses, chocolates, and couple's dates have long been the hallmark of the holiday, a new trend appears to be gaining traction-money bouquets.
Peris Bogwa, a florist at Nairobi's City Market, is among the business owners catering to Valentine's shoppers. However, she notes a decline in sales compared to previous years, which she attributes to tough economic times. "We have barely sold as much as we did last year.
We even had to adjust prices to cover production costs," says Bogwa, who has been in the flower business for over 30 years.
