Kenyans have expressed shock at how Valentine's Day celebrations have evolved from a fun affair to a transactional one.

This has been occasioned by the emerging trends in love and relationships where money plays a huge role in the sustenance of romance.

Andrew Karanja, a 45-year-old businessman in Nairobi, recalls that in 2003, gifting his girlfriend was inexpensive. "Back in our day, Valentine's wasn't a big deal," Karanja recalled. "In 2003, I gifted someone for the first time-a Sh50 card with a sweet message and street flowers.

She was thrilled because few celebrated it back then." In the early 2000s, Valentine's Day often meant exchanging cards and candy.