President William Ruto has said Kenya will continue to market the country as a top tourist destination to spur foreign investment and stimulate economic growth.
Ruto noted that tourism revenue increased to about Sh450 billion in 2024, saying the sector has created job opportunities for many Kenyans. "We are investing in quality infrastructure, engaging in strategic marketing and enriching offers and experiences to sustainably drive our tourism numbers," he said.
The Head of State announced that the country targets to welcome five million tourists by 2027 up from 2.4 million in 2024.
He made the remarks when he welcomed the cruise ship, Norwegian Dawn, at the Port of Mombasa on Sunday.
