Bidco Oil Refineries Ltd CEO Vimah Shah has called on manufacturers to align their production with emerging technologies and better working systems to remain competitive and beat the current difficult operating environment.

Shah said while the harsh environment has affected growth in business, it has at the same time presented several opportunities, given the huge demand in local products.

The industrialist said manufacturers must adopt an optimistic mindset and tap into the opportunities especially in value addition to meet both local demand and for export. "How industrialists view the current business environment depends on the lens you wear.

The pessimistic one will say we have no businesses, pockets are down because the government is now attacking the pocket, the consumer spending is going down and that's a fact.