The government is setting its sights on attracting 10 million domestic tourists this year, Tourism and Wildlife Cabinet Secretary (CS) Rebecca Miano has announced.
With a thriving tourism sector, the Ministry plans to amplify local travel through robust marketing campaigns and the development of enticing domestic tourism packages.
CS Miano highlighted the country's impressive recovery, revealing that 5 million domestic tourists visited attractions in 2024, a marked increase compared to previous years. "There's a clear rise in interest from local tourists, eager to explore the rich offerings across the country," she remarked.
While the official count for local tourists was 5 million, CS Miano noted that the actual number may be higher, as many visitors stay in guest houses and Airbnbs that are not always captured in the records.
