For the first time in history, Kenya will officially host a local edition of the prestigious Cannes Young Lions competition, giving young creatives a chance to compete globally at the world's top advertising and creativity festival and awards show, the Cannes Lions International Festival of Creativity in France.
This landmark moment will see six of Kenya's best and brightest young creatives earn the once-in-a-lifetime opportunity to represent the country in the global Young Lions Competition, competing against the world's top emerging talent.
Additionally, one student will attend the Roger Hatchuel Student Academy, ensuring that Kenya's next generation of creative minds is empowered to shape the future of the industry.
As the Title Sponsor, Safaricom is playing a pivotal role in enabling this groundbreaking initiative, reinforcing its dedication to investing in Kenyan talent, digital transformation, and the creative economy. "Creativity and innovation are at the heart of Kenya's future.
