The Anti-Counterfeit Authority (ACA), in collaboration with the Anti-Counterfeit Network (ACN)-Uganda, has launched an evolutionary anti-counterfeit product solution to transform enforcement, consumer protection, and market surveillance in a bid to curb cross-border counterfeit businesses.
Speaking during the launch, Anti-Counterfeit Executive Director, Dr.
Robi Njoroge revealed that the newly launched 'Bleep' application is revolutionary software that intends to protect consumers and empower enforcement agencies and businesses by offering instant authentication of goods. "In Kenya alone, the counterfeit trade results in losses exceeding 100 billion Kenya shillings annually, harming sectors like medicine, agriculture, and fast-moving consumer goods," revealed Njoroge.
He stated that the report presented by the East African Business Council (EABC) indicates that counterfeit and illicit trade make up to 30-40 percent of key sectors, including pharmaceuticals electronics, and automotive parts. "Counterfeiting is not just a matter of economic fraud.
