The Ogilvy Africa Network has launched HerFolio during Nairobi Design Week, introducing a first-of-its-kind platform designed to elevate and connect female creatives across Africa to address the significant gender opportunity gap in the creative industry.
Research shows that 75 percent of female creatives do not receive the same career opportunities as their male counterparts, and a further 75 percent struggle to access high-paying projects not for lack of skill but because the system is not built for them.
Nevertheless, HerFolio aims to change this reality by providing a dedicated online platform for showcasing the portfolios of female designers, musicians, performing artists, fine artists, and other creative professionals from across the continent.
Additionally, creatives using the platform can showcase their work in various formats, including high-resolution videos, images and audio files, as part of their portfolios.