Chilli farming in Kenya has gained popularity due to high demand, with regions like Eastern, Coastal, Rift Valley, and parts of Central Kenya being suitable for cultivation.

Major varieties include bird's eye, African bird's eye, and Habanero chillies.

However, despite offering great returns for both small-scale and commercial farmers and the fact that it can grow almost everywhere in the country, many consider chilli just as an additional flavour to food.

The government is actively promoting chilli farming as a driver of economic growth, particularly in regions like Makueni County, and has taken steps to support farmers, including focusing on export markets and addressing challenges like pest management.