While the beauty industry touts its strides in inclusivity, the reality for many Kenyan women with 'chocolate' or 'ebony' skin tones remains starkly different.
For a long time, the market has been skewed towards 'light-skinned' beauty, leaving a vast spectrum of our diverse complexions from the rich (kahawia) to the deep (mweusi) underserved.
This isn't mere inconvenience; it's a systemic issue rooted in historical biases, where beauty standards have long been Eurocentric.
The frustration doesn't stop at the limited range of 'foundation.' Confusing shade numbering and naming systems plague the industry, transforming foundation selection into a bewildering guessing game.
