Decreased coffee production and poor-quality cherry have resulted in farmers allied to various cooperative societies earning meager returns from the crop in the recent past.
Mismanagement of some societies have also contributed to the decline of the coffee sector returns prompting scores of farmers to abandon the crop.
With numerous challenges facing the once lucrative sub sector, management of Gatagua Agro-marketing Farmers' Cooperative society employed various strategies to revive coffee farming and ensure affiliated farmers earn better returns.
The cooperative society located in Kahuro Sub county of Murang'a was established in 2019 after it split from Mugoiri cooperative society.