Rachel Ruto's fashion sense has sparked conversations, not for redefining elegance in the traditional sense, but for its striking departure from what Kenyans have grown accustomed to seeing in a First Lady. While past First Ladies have often embraced tailored suits, shiny flowing gowns, and subtle yet sophisticated attire, Mama Rachel's wardrobe leans heavily on vibrant vitenge designs. While her love for the colorful African prints pays homage to cultural heritage, it is a style choice that has, at times, left fashion critics divided. On some days, her kitenge selections are tastefully styled - commanding attention with intricate patterns and flattering cuts.
Yet on other occasions, her outfits appear overly busy or mismatched, drawing comments that her look lacks the polished elegance often expected from someone in her position. Of course, fashion is subjective, and the current First Lady's style is her own - a reflection of personal taste rather than an attempt to fit into conventional expectations. However, given the symbolic role of a First Lady, critics, and netizens argue that her fashion choices should lean more towards refined sophistication, blending cultural representation with diplomatic grace. The weight of a First Lady's wardrobe A First Lady's wardrobe isn't just personal; it carries the weight of national identity and decorum. Take yesterday's outfit, for instance.
During a national briefing, Rachel Ruto appeared in a kitenge ensemble that some found overly distracting - especially considering it was during a State visit. Image consultant Derek Bbanga emphasises that individuals in such offices should command respect and make a statement through their attire, as they are representatives of their country. "This doesn't mean one should go above and beyond to make themselves uncomfortable - no!" Bbanga explains. He describes a First Lady as a global ambassador, adding that consistency is key in setting the tone of how one is perceived - and in this case, that perception is shaped through dressing. "Very often, First Ladies do not speak during formal visits.
The attention is on the President.
