A Kericho-based anti-drug activist has urged the County Government of Kericho to collaborate with the National Authority for the Campaign Against Alcohol and Drug Abuse (NACADA) to set up community preventive awareness centers.

The initiative aims to educate the youth on the dangers of drug and alcohol abuse, with the goal of curbing the rising tide of addiction in the region.

In an interview with KNA, the NACADA Ambassador William Rotich said preventive and advocacy measures can go a long way to stem drug and alcohol abuse among the youthful population in the county, as it was threatening to reach unprecedented levels. "The county government should partner with NACADA and see to it that community education prevention and advocacy programmes are established so that residents are aware of these vices, especially those learners in schools, colleges and institutions of higher learning where there is little talk about it.

Drug and alcohol abuse has killed the potential of many youngsters in schools," said Rotich.