The World Rally Championship (WRC) Safari Rally is one of Kenya's most celebrated motorsport events, attracting global attention and boosting both local and international tourism.
As the 2025 edition ended on Sunday 23rd, 2025, in Naivasha, Kenya, Finsco Africa is making a significant mark not just as a sponsor but as a champion of gender empowerment and economic growth.
In a significant milestone of breaking barriers in motorsport, Finsco Africa has backed two rally cars this year, including the only women-led team in the competition, namely Tinashe Gatimu and her mother, Caroline Gatimu.
At just 20 years old, Tinashe participated in her third consecutive WRC Safari Rally, driving a Subaru Impreza GC8 with her mother as her navigator.
