South Nyanza Sugar Company Ltd (Sony Sugar) has launched its strategic plan for 2024-2029, setting a transformative course for growth, sustainability, and industry leadership.

The plan, which focuses on agricultural expansion, factory modernisation, financial stability, and market competitiveness, aims to strengthen Sony Sugar's role in Kenya's sugar sector.

Speaking as the chief guest at the launch event at the Sony Sugar grounds, the Chairperson of the Kenya Sugar Board of Directors, Eng.

Nicholas Gumbo, commended Sony Sugar's resilience and reaffirmed the government's commitment to supporting the sugar industry.