In a small workshop along the busy streets of Kericho County, Nelly Nduta, 68, can be found at work, her hands moving with great skill as she creates and sells various products.

For nearly three decades, Nelly and her husband, Peter Mbiu, 75, have been part of the Jua Kali sector-an informal business that requires creativity and determination.

Their journey began in 1996, and over the years, they have built a thriving business that has supported their family and educated their children.

Nduta's entry into the Jua Kali business came alongside her husband, who was already involved in the trade.