Kenyan content creators are poised to benefit from an innovative digital platform, Zaumu, touted as Africa's first digital creator-focused marketplace.
Unveiled recently, the platform seeks to connect influencers and digital content creators directly with brands, enabling seamless access to job opportunities and project collaborations.
Zaumu is designed as an end-to-end influencer campaign management solution that empowers creators to source and execute projects while also measuring campaign performance.
Speaking during the launch, Zaumu Co-Founder Cedric Nzomo noted that despite brands increasingly allocating more resources to digital marketing, an estimated 90 per cent of digital projects targeting influencers never materialize. "Brands subject influencer campaigns to lengthy internal processes.
