The Betting Control and Licensing Board(BCLB) has suspended all gambling advertisements across all media platforms in the country following the accelerating rate of gambling activities and addiction in the country.
In a statement on Tuesday, April 29, the BCLB chairperson, Jane Mwikali, confirmed that the ban will last for the next 30 days.
According to the board, the ban will apply to all licensed gambling operators and promotional activities aired on television and radio, social media platforms, all forms of print media, Outdoor advertising including billboards, branded transport, SMS, email campaigns, push notifications, celebrity endorsements, and influencer marketing. "In view of these occurrences, and pursuant to its statutory mandate under the Betting, Lotteries and Gaming Act (Chapter 131, Laws of Kenya), the Betting Control and Licensing Board (BCLB) hereby ORDERS the immediate suspension of all gambling advertisements and testimonials across all media platforms for a period of thirty (30) days with effect from the date of this statement," it stated. File image showing a betting website.
File "Of particular concern is the rampant airing of gambling advertisements during the watershed period (5:00 am to 10:00 pm), thereby exposing vulnerable members of the population, particularly minors, who are gradually drawn into gambling-related addiction.
