Tea factories will soon be allowed to sell their tea directly into the international markets without the need for middlemen, Cabinet Secretary for Agriculture and Livestock Development Mutahi Kagwe has revealed.

According to the CS, the strategy is among a raft of interventions being undertaken by his ministry to enhance the sustainability of the multi-billion tea subsector in the country.

He said that the reforms are also geared towards promoting tea value chains and making the local tea sub-sector globally competitive. "I am happy to report that, shortly through reforms being spearheaded by my Ministry, we will soon be allowing tea factories to sell their teas directly into the international markets without intermediaries.

This strategy will supplement the Government of Kenya Marketing efforts, therefore translate to increased earnings for our tea farmers," stated Kagwe.