In Kenya's fast-paced digital age, where TikTok trends dictate beauty standards and Instagram reels offer health advice, a silent but deeply troubling phenomenon is taking root: the rise of unregulated vaginal hygiene practices fueled by misinformation and social stigma.
At the center of this new wave is boric acid-a chemical compound now repackaged and marketed online as the latest "must-have" for female hygiene, despite its unregulated status and known risks.
Across social platforms, influencers routinely tout boric acid suppositories as magical fixes for vaginal odor, yeast infections, and pH imbalance.
Young women, like 24-year-old Tash from Nairobi, are listening. "I wasn't sick, but everyone on TikTok was talking about it.