Kericho County's insurance uptake stands at a modest 7 percent, but the figure is expected to rise sharply in the coming years.
The Insurance Regulatory Authority (IRA) Chief Executive Officer (CEO) Godfrey Kiptum says the surge would be driven by rapid infrastructural development and the growing footprint of insurance firms across the county.
He noted that with increased awareness and economic activity, more residents were likely to embrace insurance as a safeguard for their livelihoods and businesses.
Speaking to the Kenya News Agency on behalf of the Authority during the official opening of the Insurance Open Day at Uhuru Gardens in Kericho Town, Director for Market Contact Ann Chelagat delivered a speech in which Kiptum highlighted Kericho County as a vibrant business hub, with its economic strength largely anchored in agribusiness, particularly tea and coffee farming. "Kericho has consistently welcomed the IRA with open arms.
