Most wealthy Kenyans are now preferring value-driven luxurious purchases over traditional income-generating investments, according to 2024 Knight Frank's wealth report.
The report published on Tuesday, May 13, singled out art as the most sought-after investment of passion among the High Net Worth Individuals (HNWI) in Kenya.
Last year, the survey said, most wealthy Kenyans (about 72 per cent) acquired more fine art collections, reflecting a sustained enthusiasm for the valuable items.
The key factor that drove up investment in the arts includes the need by the rich to appreciate diverse culture, which has gained traction both domestically and internationally.