In the face of evolving business landscape, some traders in Mbale town, Vihiga county, have shifted the way of doing business to adapt to the changing business environment.
The ongoing changes, which include reduced physical contact, supply chain disruptions and shifting consumer behavior, have prompted the local entrepreneurs to employ creative solutions in order to gain a competitive edge in the market.
Milka Nabwire, a retail business owner who mainly deals in household items, is one such entrepreneur who has successfully navigated the economic hurdles.
Her shop, which previously relied on walk-in customers, saw a decline in sales as consumers preferred transacting on the social media platforms. "I realized that I couldn't wait for customers to come to me but I had to go to them," said Nabwire. "I began promoting my products on social media platforms, especially Facebook marketplace, and started offering home deliveries.
