Nearly half of Kenyans wear second-hand clothes, commonly known as mitumba, according to a new report.
According to a survey conducted by the Institute of Economic Affairs Kenya (IEA) and the Mitumba Consortium Association of Kenya (MCAK), mitumba trade is thriving in Kenya, driven by strong consumer demand.
The study, A Future Look at the Apparel and Footwear Industry in Kenya, was commissioned to explore the future of the clothing industry, and focused on data for 2023.
It found that 24.2 million Kenyans bought second-hand clothes in 2023, with the country making Sh16 billion revenue from it.
