The National Syndemic Disease Control Council (NSDCC), in collaboration with the Media Council of Kenya, conducted sensitization forum for journalists in the North Rift Region to equip them with requisite skills and knowledge to tell and report on health-sensitive stories especially on human immunodeficiency virus (HIV) and tuberculosis.
The journalists were urged to avoid sensationalist headlines and terms that would suffice to disparage the people living with HIV but rather adopt ethical reporting while respecting confidentiality and privacy.
The media practitioners were taken through ethos of journalism and storytelling techniques in health reporting, like adopting AI for data analytics, fact-checking, automated reporting where AI can assist in summarizing medical research, translating complex health data and automating routine reports on disease outbreaks.
The Strategic Media and Communication Advisor, NSDCC, Wanyama Chebusiri underscored the importance of embracing technology like Artificial Intelligence (AI) noting that it is fundamental in transforming personalized health journalism.
