Today marks World Vape Day, a moment for the world to reflect on how safer nicotine alternatives can help improve public health.

For Kenya, this reflection comes at a critical time.

Parliament is currently debating the Tobacco Control (Amendment) Bill 2024, which could impose stricter regulations on these safe alternatives while the country continues to lose 12,000 lives every year to smoking-related illnesses.

Research has found that nearly 15 per cent of Kenyan men still smoke.