The Betting Control and Licensing Board (BCLB) has introduced new, tougher regulations to govern gambling advertisements in Kenya, following a 30-day suspension of all gambling-related ads.
The move, through a statement on Friday, May 30, is aimed at protecting minors, curbing addiction, and cleaning up the rapidly expanding betting industry.
Under the new rules, no gambling advertisement will be permitted on any media platform unless first approved by the Licensing Board and classified by the Kenya Film Classification Board (KFCB).
All adverts are also required to now display the operator's license number, include a warning that gambling is addictive, indicate it's restricted to persons aged 18 and above, and provide a customer care contact.
