The government has been urged to rescind its latest decision to ban the use of celebrities, influencers and content creators to promote gambling.
Addressing the press on Friday, the Digital Content Creators Association of Kenya (DCCAK) accused the government of seeking to implement the directive without consulting them.
The content creators clarified that they have always adhered to the Betting Control and Licensing Board's (BCLB) regulations and international advertising standards.
According to them, many content creators actively support responsible gambling messaging and promote verified, licensed operators and never glamorised betting or portrayed it as a get-rich scheme.
