The 2025 edition of the International Flower Trade Expo (IFTEX) has officially opened in Nairobi, bringing together a high-profile gathering of industry stakeholders, including international growers, exporters, buyers, investors, regulators, trade partners and government officials to explore the future of the global flower industry.
This year's Expo highlighted Kenya's leadership in sustainable flower production, trade innovation, and market expansion.
The opening ceremony, which provided rich media opportunities, industry insights, and access to top decision-makers in the Floriculture value chain, featured keynote addresses from leading government officials and industry leaders, including Cabinet Secretary (CS) for Agriculture and Livestock Development Mutahi Kagwe and Cabinet Secretary for Investments, Trade and Industry Lee Kinyanjui, alongside other key figures such as Mr Clement Tulezi of the Kenya Flower Council and Mr Dick Raamsdonk, the expo's founder.
In his address, CS Kagwe warmly welcomed international delegates and called for a paradigm shift in national logistics and transport policies to boost the industry's capacity and competitiveness.
