The Kenya Association of Hotelkeepers and Caterers (KAHC) is calling for increased investment and policy reform in the tourism sector, to help the country achieve its ambitious target of five million international tourists by 2027.
Speaking at the 21st Annual KAHC Symposium in Mombasa, themed "Toward 5 Million," KAHC National Chairman, Chris Musau, urged stakeholders to diversify tourism offerings and develop niche products to attract a broader market.
He emphasized the need to strengthen tourism policy and regulatory frameworks to align with emerging global trends.
According to data from the Tourism Research Institute, Kenya welcomed 2.4 million international tourists in 2024, an increase of 15 percent from the previous year.
