A personal brand communicates values, expertise and worth, which directly impacts the ability to earn.
At the start of your career or business, Finance coach Margaret Njeri suggests tracking income, expenses and savings. Authenticity Terming it a brand's currency, Margaret states that people resonate with relatable, memorable stories. "Authentic brands attract aligned clients, leading to long-term income and less burnout from trying to please everyone," she says.
Building a personal brand Margaret recommends good financial habits, such as opening an exclusive business account, such as a brand development fund.
Women should also track expenses and income related to branding, like content creation, coaching, and design.
